20
Sep 17

Interactive Campaign: Keeping Up With The Bakers

posted by ralbert


With Ted Baker’s 360 purchasable video and interactive store windows, the Keeping up with the Baker’s campaign successfully showcases the spring/summer clothing line. The story telling is fun, and the style perfectly suites the brand. The characters almost seem doll-like in a dreamy, seemingly utopic neighborhood.

Being a girl who is shorter than legal midget height, shopping for clothes is always a nightmare, and even though I would never buy this brand because I’m a cheapskate and they’re in London, I think their marketing for clothing is unique. I appreciate this campaign because it’s not using Instagram models  or models who make the shirt look better on them than when actually purchased and worn.

http://www.keepingupwiththebakers.com/

https://econsultancy.com/blog/68900-ted-baker-uses-360-video-and-instagram-stories-for-new-ss17-campaign

 

 





20
Sep 17

Interactive Campaign

posted by sribadeneira


This is amazing!! This campaign for Fantastic Delites challenges people to get one free product just by pushing one button 100 times. At first, and then it keeps increasing the number of times you need to push the button and it’s incredible how people keep doing it more and more. Its like once they’ve seen it worked with other people they want to win their free item too. I think it is a pretty smart and fun solution.

How far will you go for Fantastic Delites? – Delite-o-matic





20
Sep 17

Interactive Ad

posted by epuumala


Portraits Completed (Kiwi Shoe Care) take famous portraits and give them bottoms http://www.ogilvy.com/featured-work/

Salmon 360 (Travel Oregon) fun interactive videos with a talking salmon who shows off what Oregon has to offer http://www.wk.com/campaign/salmon_360 http://traveloregon.com/salmon360/#

 

 





19
Sep 17

Snickers

posted by eschiffman


http://www.campaignlive.co.uk/article/case-study-fame-made-snickers-youre-not-when-youre-hungry-campaign-success/1410807





19
Sep 17

Delta + Tinder

posted by rrannie


Here is a really cool thing Wieden and Kennedy did for Delta/Tinder in Brooklyn.

http://www.adweek.com/creativity/delta-painted-exotic-locales-on-a-brooklyn-wall-for-singles-to-snap-selfies-like-theyre-world-travelers/





19
Sep 17

Adidas Green Light Run

posted by jnedd


https://www.youtube.com/watch?v=qOu542smf7c

http://www.bestadsontv.com/ad/88212/Adidas-Green-Light-Run





19
Sep 17

Interactive Campaign

posted by mvillalobos


In the world of Advertising, creativity means everything.

As spectators, we seek and pursue uniqueness; What captures our eye makes things more interesting and it lets us travel into our own imagination. Companies can create something more than just an advertisement, they can connect to people and establish special attachment to their own brand. Recently, there has been an incredible interactive campaign known as “#DrivenByStyle” by Autotrader, which is about finding the car that fits your style, by reading the color of whatever you are wearing and putting in a very special transformation in a white car. The campaign is so well developed, that you can’t actually expect what was it about, it is full of surprises. For me, connecting with the target can and it is important, since we (as the seller/brand) get recognized and makes an impact into not only our consumers but also as the brand itself.

Autotrader #DrivenByStyle Miami Experience

 





19
Sep 17

just a door//interactive

posted by bnatera


https://www.youtube.com/watch?time_continue=27&v=GGW6Rm437tE





19
Sep 17
19
Sep 17

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