24
Sep 18

Integrated Social Media Campaign Research

posted by zbowen20


I looked at a few campaigns from companies like Urban Decay, McDonalds, Apple, and Qdoba. I just wanna note some things I thought were interesting. Urban Decay for example teamed up with a festival to create festival looks with their makeup. They target a particular audience that already paid for the event that would probably like tips. It’s smart to team up with another company, but also they already had a solid base. Qdoba got consumers interested in making decisions for the company by voting for flavors. McDonalds released tweets during the super bowl talking about their competitors when their commercials came on. So they are all using time very wisely. Another company I’d like to mention is Fashion Nova. They found a way to embed themselves into content that we always watch like funny videos from comedians and creating relatable memes. I think this is a very smart way to interact with the consumers. Now do I think all of these are amazing, not necessarily – a lot of them are quite basic and known to have worked in the past. And fashion nova isn’t exactly doing a campaign, but I think their interaction is interesting.





24
Sep 18

Cool social campaign

posted by mcobbl20


This was a cool social campaign for the movie a Simple Favor, articles and agency posted below. There was also a instagram challenge involved.

https://readbloomjoy.com/2018/05/02/blake-lively-a-simple-favor/

https://www.cosmopolitan.com/entertainment/movies/a23094470/blake-lively-a-simple-favor-review-suits-instagram/

https://woobox.com/9qvsj4/rules

https://popshorts.com





24
Sep 18

Coding website

posted by mcobbl20


https://www.codecademy.com





24
Sep 18

Clever use of social media

posted by rkuchi20


SNAPTIVITY – https://www.youtube.com/watch?v=VTzSSGJmqqo





23
Sep 18

Post 3

posted by senada


KFC made the age old question of “what goes in KFC chicken” disappear, by simply only following 11 people. It was a puzzle that spread around until someone found it out, from there people experienced the “aha” moment, and this engaged a lot of hard core KFC fans, and just general social media. It was successful by relying on interaction from fans, which was subtle and simple. Once it was solved, that blew up even more. Which is the whole point, these brands want social media campaigns to blow up. And also I just love that they painted the user being carried by the Colonel as a reward.

kfc kfc2





23
Sep 18

Facebook Not Live

posted by jgooda20


https://www.adweek.com/creativity/you-can-help-tomcat-kill-some-rodents-special-halloween-facebook-live-today-174348/

 





23
Sep 18

Cool Social Media Campaign

posted by ksedgw20


Distel showed my class this campaign a few quarters ago. It’s the “Cheetos Museum” social campaign for- obviously- Cheetos and I thought it was a pretty simple idea but very fun and got a lot of people involved and talking about the brand.

https://www.youtube.com/watch?v=xiRXizGlwJA





23
Sep 18

Cheetos museam

posted by ckulde20


I know this one is old but I JUST LOVE IT SO MUCH.

https://www.prweek.com/article/1438231/instagram-trend-sparks-idea-cheetos-museum





23
Sep 18

Social Media Campaign

posted by lrober29


I came across this brand in my instagram feed as “recommended for me” and for once it actually really caught my attention. This brand called “Billie” is making razors and skincare products for women who do and do not shave. They came up with “Project Body Hair” which is meant to introduce a more realistic view of women’s bodies into the media and establish themselves as the first razor brand that shows female body hair. I thought that although the premise was kind of done before with using a simple hashtag, I felt that the voice that the brand has as well as the “cool girl” aesthetic are both right on the money and grab my attention simply because it’s relatable, and it looks like how you probably wish your instagram feed would look. Overall the art direction is great and gives off a small, independent, strong-female vibe and I enjoyed looking through the hashtags, because I thing they used it in a pretty unique way and communicated to their target audience in a great, simple and effective way.

 






23
Sep 18

Jay-Z Decoded

posted by vheres20


I particularly choose this campaign every single time someone asks me about interactive/social media campaigns. I think that it includes the best of scavenger hunt and social inclusion. It directly sends people to use Bing and also share it on social media, offering a very nice prize at the end.

https://www.youtube.com/watch?v=k5776HPNeHA






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