01
Jun 17

emerging tech ad

posted by stephanie park


https://www.youtube.com/watch?v=IQovoot_ZUM

Coca Cola drinkable ad





30
May 17

Creativity and technology

posted by ralsubaie


I recently found two new favorite campaigns that I though I would share in this blog.

The virtual crash billboard:

https://vimeo.com/213767630

2- Interactive street chalk

https://www.youtube.com/watch?v=HmW-eGCrSxs

enjoy!





01
May 17

Home Naps a Reality

posted by omatway


Renault created a prototype baby car seat that is designed to feel as though the baby is sleeping at home.
The Dream Cradle’s basic movement will be activated through an app downloadable for smartphones, and lets users adjust the intensity, direction and slope of the rocking motion. The app can simulate a real journey recorded by the sensors in the mobile device.

http://creativity-online.com/work/renaultchicco-dream-cradle/51625





01
May 17

emerging tech

posted by coneill2


https://arstechnica.com/gadgets/2017/04/amazon-latest-echo-product-is-a-hands-free-fashion-camera-and-virtual-stylist/

 

Because even if you live alone, you can now have the judgmental “are you gonna wear that?”





01
May 17

Better Campaign

posted by Alex Bernson


http://webbyawards.com/winners/2017/advertising-media-pr/campaigns/mobile-campaigns/lowes-in-a-snap/





01
May 17

Emergent Tech

posted by Alex Bernson


http://www.cnbc.com/2017/03/16/after-betting-big-on-digital-dominos-pizza-is-now-eyeing-voice-technology.html

Dominos getting fancy with the voice tech.





01
May 17

Better Campaign

posted by cpeek


Explanation Video

Intermarche fruit campaign based around the truth that people don’t like to eat ugly fruit.





30
Apr 17

Hövding “Give a Beep”: Interactive Campaign

posted by ewalls


This campaign, “Give a Beep”, is for Hövding, which is a company that created the world’s first inflatable “airbag helmet” for bicyclists. This campaign is focused on increasing brand awareness in London. To accomplish this, the company modified the bicycle bell, so that when bicyclists feel unsafe, they can ring the bell. When someone rings the bell, it sends an email to the Mayor stating that they feel unsafe as a bicyclist. One of the reasons for this campaign’s success is due to its ease, as users only have to ring a bell; social media and email alerts are automatically sent out. It also resonates with a problem that London is currently facing, which is bicycle safety.hovding-giveabeep-webby-awards





30
Apr 17

Emerging Technology

posted by ewalls


Chinese morticians are using 3D printing technology to 3D print the faces of the dead, and improvements to this tech have made it possible to accurately model an object from a 2D photo.3D-Printing-the-Faces-of-the-Dead
To stray away from the mortuary and the weird, a company called SPI created a camera with enough sensitivity to make a dark shot turn into an image that appears as if it were taken in broad daylight. This night vision camera is called the X27, and is capable of 5,000,000 ISO.Next-Generation-Night-Vision-This-5000000-ISO-Camera-Makes-Nighttime-Look-Like-Daytime





30
Apr 17

eSight

posted by ajosey


eSight eyewear is an innovative, wearable, electronic assistive technology designed specifically for people with low vision. It’s a high-tech eyewear device that enhances whatever the user is looking at to maximize the effectiveness of your remaining eyesight.

https://www.esighteyewear.com/

Mother sees her baby for the first time with eSight.






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