30
Jun 10

Digital Advertising blogs

posted by admin


Here are a few sites/blogs to keep up with that always have good content on the latest and greatest in online advertising:

AdAge Digital



AdAge Digital Next Blog



Adweek Digital News





30
Jun 10

Web Advertising Terms

posted by admin


Here are a few sites that go into a little more detail about traditional online advertising and how it works plus some great lists of terms that are used in the digital advertising world.

Advertising Terms:

http://www.onlineadvertising.net/glossary.html

http://www.iab.net/media/file/GlossaryofInteractivAdvertisingTerms.pdf

http://www.adglossary.com/

Online Advertising explanations and wiki articles:

pay-per-click advertising: http://website101.com/Internet_Advertising/pay-per-click-advertising.html

Click Through Rate(CTR)  : http://en.wikipedia.org/wiki/Click_Through_Rate

Cost per Click (CPC): http://en.wikipedia.org/wiki/Pay_per_click

Cost per Impression (CPM): http://en.wikipedia.org/wiki/Cost_Per_Impression





30
Jun 10

Web Resources

posted by admin


Here are a few links and tutorials that should help everyone out learning html and css.

Great source of tutorials for anything you want to learn on webdesign languages:  http://w3schools.com/

HTML cheet sheet:   http://www.webmonkey.com/2010/02/html_cheatsheet/

CSS Overview:  http://www.webmonkey.com/2010/02/how-css-works/

Lynda is also a great source of tutorials, you can link there from your myscad account.

Here are a few great blogs that you should check out, some are geared towards tutorials and tips, and some are just general web stuff that should help you out as you start to learn about webdesign. Lots of great resources and some free stuff too!

http://www.webmonkey.com/

http://www.cssgalleries.com/

http://net.tutsplus.com/

http://www.smashingmagazine.com/

http://www.webdesignerdepot.com/

http://sixrevisions.com/

http://www.webdesignerwall.com/

http://webdesignledger.com/





29
Jun 10

Chain Reaction

posted by Megan


I wanted to share this article I found on new art, because it shows pretty accurately the way advertising can pull ideas from the art world. What started out as an installation in 1987 was used for a Honda commercial in 2003 and an OK Go music video in 2009. Check out the article.





29
Jun 10

Ad evolution

posted by ewhiteside






29
Jun 10

Great Comex Ad

posted by ewhiteside


The copy reads- We match any color.





29
Jun 10

Rolling Stone

posted by kberry


Back in 1985, Rolling Stone magazine created advertisements for itself designed to attract more media spending; it had “outgrown” its “summer-of-love origins,” according to Ad Week Magazine, and was seeking respectability which it defined in terms of money, that is, “respectable advertisers.”

The theme played off the idea that most people perceived Rolling Stone magazine as a publication that was read by druggies, hippies and rock fans, whereas the reality was that the magazine’s readership actually included very affluent, well-educated readers.

The campaign was effective in repositioning the magazine and moving it in a corporate direction.





29
Jun 10
28
Jun 10

Does She? Or Doesn’t She?

posted by Megan


clairol_does_she

For my historical campaign, I chose to use Clairol’s Does She…Or Doesn’t She? campaign. I’ve always particularly liked this campaign, because it was able to successfully transform hair coloring into a socially acceptable, positive thing for women to do. After the campaign’s introduction, the hair coloring category went from selling $25 million to $200 million annually, with Clairol holding a 50% market share.




28
Jun 10

Volkswagen Beetle “Think Small”

posted by cjohnson


I chose the DDB VW Beetle campaign. Who doesn’t love Beetles?






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