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This video showcases an interactive design studio that this company used to show people the value of design, and made those who weren’t as interested in it, think again. These rooms were placed all around the city, and were controlled by users who could control the chairs, tables and other objects in the room, making bad design for the people sitting inside. It had a huge response made headway for design.
This was a campaign done for Water is Life, that was created by DDB NYC, as a “Hashtag Killer” to end the meme “#firstworldproblems”, by collecting actual posts that were tagged with this in their post, and showing real people in Haiti reciting them on camera. They would then respond to users who submitted these posts in a effort to show the reality of their daily problems versus the users. The microsite shows various videos of just how it worked as well as how people responded to the campaign and wanted to help. Check out the microsite here. I’d say its pretty effective.
his is an outdoor Interactive Campaign. The reward of $100 gift certificate seems very generous, but more importantly they help to raised an awareness about eyes. The results were significant increase in the web traffic and Facebook reach and 7300 entries to the contest.
An interactive campaign for Mercedes Viano showing its amazing capacity. They create an unique experience where people can use their car key to activate the billboard in the subway station. there were alot of different variation of videos revolving around the same concept. people will get curious and try out to see what will they get when the car’s door opens up. Some lucky one will get a real private tour with the car. It is a memorable experience and a good way to get them to spread the story to others.
This is a successful interactive campaign because of its use of the product. I believe that every consumer would prefer to experience the product before buying it and K-Y does just that. There is a virtual world that provides possible scenarios of you intense night.
This is definitely a campaign that uses 180 mph thinking. Coke Zero according to their wikipedia page said that this idea was based on, “The tagline for the project was: “If Coke Zero has Coke’s taste, is it possible someone out there has your face?”, which is pretty far fetched,but successful. They took a question that everyone has thought of in their head and answered it. I believe it is successful because people were first intrigued then by making it an actual database of people you could come find your look like. I think this continues the message that Coke has always inspired and that is unity and happiness.
These sites feature some pretty interesting flash sliders which I believe make the sites a bit more dynamic. The IGN slider featured on the left goes through all the images automatically so the consumer doesn’t have to click thorough it all, which I believe is a pretty nifty where as the Coke slider featured on the right is a bit more of classic take on a slider.
This site also uses sliders in a different way. He uses two sliders, one as the main portfolio navigation and the other under each project to show his work. It looks brilliant on a big screen, though I am not sure how friendly that would be with employers looking through the website. The main slider used for navigation is a modified version of jcarousel which is an open source jQuery plugin.
This is the micro site for Fox Classics Australia. The background images of the main area is controlled via a java script slider. Though it is a very simple slider, it is used in a creative nontraditional way. This could be used to enhance the experience and story in the website.
This is a slider from one of my favorite websites, Sephora. Sephora is a luxury cosmetic retailer that sells various brands of high end cosmetics, fragrances, skincare, and haircare. Not to mention various beauty tools. This slider exhibits their current ‘Skin IQ’, where you can find out more about how much you know about the skincare you need and what new products their showcasing that will give you what you want and need. Their sliders always showcase their feature products quite nicely, and immediately draw your eye to what they want you to see. Check out the site here
The first slider I find successful, is used on the beauty reviews website, Total Beauty. This site is dedicated to unbiased beauty reviews by users/members of the Total Beauty community as well as the Total Beauty team, who research different products and compile their findings to give users a helpful look into what not to buy and what to buy. The slider showcases various stories on the site at one time, so you can see them at one time rather than jumbled all over the homepage. I like this slider because it looks like a highlights reel, with all of the new articles located right where I can view them easily. Check out the site here