Aug 14


posted by bsalunkhe


Aug 14

CSS Animations

posted by mpatino



Aug 14
Aug 14

css3 animation and transition

posted by jge


Aug 14


posted by ahornberger

Here’s the MIT website I mentioned:

Tangible Media Group

Aug 14


posted by bsalunkhe






Aug 14

1950′s ads

posted by bsalunkhe

Client: Timex watches – “Takes a licking and keeps on ticking”

Agency: Ted Bates & co. 1954



Aug 14

Campaign Examples

posted by sku

The Duracell version was created in 1973 to showcase their batteries’ ability to hold a charge significantly longer than other, inferior battery brands. The ads featured a group of pink toy bunnies all playing the drums simultaneously. Each would quit, one by one, as their batteries died. But a specific bunny, powered by Duracell, would keep going, on and on.

Commercial: https://www.youtube.com/watch?v=kaF6FxmixJk









Memorable as well was the Cheer commercial in which a silent, deadpan presenter smudged a handkerchief and put it in a cocktail shaker with water, ice and a dash of the detergent. With an opera aria as background music, viewers saw that the hankie, of course, was spotless when pulled from the shaker.

Commercial: https://www.youtube.com/watch?v=vIYmEbS-Kvk





Other possible choices: http://adage.com/article/adage-encyclopedia/history-1980s/98704/


Aug 14

Old Campaigns

posted by ldouglas

2 Campaigns Chosen:

Avis Number 2ism

Year: 1963

Agency: Doyle Dane Bernbach

“We try harder” is one of the longest-lasting and highly respected taglines in advertising.

It was more than a tagline though, it was a business philosophy.

Target Audience: Male/Females, ages 20 – 50, already driving obviously

The media used was print and television

The existing brand’s tone of voice is still the same!

1. http://www.psfk.com/2014/08/piezoelectronics-self-charging-tech.html#!bFxcWe


The Ravioli Smile

by Chef-Boy-Ar-Dee

1970s campaign

Print was used

The central theme was to make it a kids favorite food and also remind the mom that it was good for them!

Insight of moms wanting the best for their kids

Target audience: moms, ages 20 -30

The brands existing tone of voice is wholesome, very family friendly. Not very different.

1. http://www.psfk.com/2014/08/tiptaptop-teaches-children-wash-hands-save-water.html#!bFxaX4

(Hand washing)

2. http://www.psfk.com/2014/08/chocolate-legos-edible-creations.html#!bFxdfN

(Chocolcate legos)

Need to find more….


Aug 14

10 Examples

posted by jge

Think Small

It was an advertising campaign for the Volkswagen Beetle, created by Helmut Krone with the copy written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. It was ranked as the best advertising campaign of the twentieth century by Ad Age, in a survey of North American advertisements. The campaign has been considered so successful that it “did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it’s created to what you see as a consumer today.”


5 Possible solutions:

1. projection/screen wall on the Street

2. Camera apps

3. Interactive screen

4. Interactive camera

5. Interactive Bus shelter

Federal Express’ “Fast talker”

Year: 1982

Agency: Ally & Gargano

Thirty years after making a name for himself as the fast talker in FedEx’s legendary ad campaign, John Moschitta unleashed his manic mouth on the world once more with a series of ads for JetBlue.


5 Possible solutions:

1. Game machine

2. Interactive screen wall

3. Interactive screen wall game, phone controlled

4. Digital shelter

5. Interactive bus


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