28
Sep 16

Kids read mean tweets

posted by mfaccio


Play off the popular TV segment celebrities read mean tweets, but it takes a shocking turn to prove a serious message.

http://awardshows.unignorablework.com/2016/Webbys/kids-read-mean-tweets-case-video/





28
Sep 16
28
Sep 16

Spotify and Tinder

posted by cbess


Spotify is teaming up with Tinder to integrate the music-streaming service into the single-swiping service as a way for users to showcase their music preferences in their dating profile.

 

 

http://www.adweek.com/news/technology/spotify-and-tinder-want-help-connect-users-through-their-musical-tastes-173599





28
Sep 16

Laziest Competition Ever

posted by ckonnor


http://hugh-gurney.squarespace.com/laziest/

Talk about turning it around. Brands are always trying to get you to post the funniest, most creative, best picture. For this campaign they just wanted people to interact with the brand and it worked.





28
Sep 16

Volkswagen Street Quest

posted by yvyas


https://www.thinkwithgoogle.com/campaigns/volkswagen-street-quest.html





26
Sep 16

Volvo Interception

posted by kmclearney


https://www.youtube.com/watch?v=xZe1rVgT0WE





25
Sep 16

Delete your food posts to give meals.

posted by hwerner


Pretty simple awesome stuff that after I found the article, I deleted a few photos myself to donate.

http://www.adweek.com/news/advertising-branding/land-olakes-donating-11-meals-people-need-every-food-photo-you-delete-instagram-173618





25
Sep 16

Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5

posted by rlewis


http://www.adweek.com/news/advertising-branding/absolut-gives-consumers-virtual-night-out-edm-artist-deadmau5-172326

Absolut created a game for users to interact with Deadmau5. The reward is that these users got to experience a cool gaming experience free of charge. There was no real ask from the consumer other than downloading the app which was free of charge. Although it was a more complex set up and build for the client the impact on such a niche market and the fact that they catered to their already existing behaviour of playing video games paid off.





25
Sep 16

Cartoon Network- Powerpuff Yourself

posted by hgilbertson


This was one of my favorite small interactive campaigns from this year because it was so quick to catch on, and it was such a simple concept.   I know brands try really hard to get millennials attention but all we really wanted that week was to make ourselves lil’ powerpuff girls.  Created a lot of content for the brand, and kicked off their revival show efficiently.

https://www.powerpuffyourself.com/#!/en

 





25
Sep 16

Coca-Cola Small World Machine

posted by arahandini


This one is the Small World Machine campaign where Coca-Cola unites their fans in India and Pakistan for brief moments of fun and a good time. By setting up camera feeds connected in real-time and a touchscreen vending machine that spews out instructions, friends in Lahore, Pakistan and New Delhi, India connect with gestures, waves and dance — in exchange for free Coke.

https://www.youtube.com/watch?v=ts_4vOUDImE






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