24
Oct 16

Dream Adventures // Expedia + St Jude’s Children’s Hospital

posted by mabdelnour


watch?v=2wQQh5tbSPw&list=PLSQMUTSBt6KIV0akQVagSA4EG48CvdYS6&index=31

 

Since patients at the hospital are often there for months or even years, they don’t really have an opportunity to travel. Expedia decided to bring the world to them with a 360-degree experience, by employing new technology and providing cancer patients with an experience which otherwise wouldn’t be possible.

 





24
Oct 16

BNP Paribas “Tweet & shoot”

posted by dporta


http://shortyawards.com/6th/tweet-shoot-we-are-tennis-by-bnp-paribas





24
Oct 16

Spectacles

posted by hgilbertson


http://www.theverge.com/2016/9/23/13039184/snapchat-spectacles-price-release-date-snap-inc

Snapchat created a pair of glasses that will definitely be used more than Google Glass.  They created a cheap, and discreet wearable that people will want to wear.





24
Oct 16

The North Face #Sudden Exploration #VR Experience with Oculus

posted by jwu


https://www.youtube.com/watch?v=FSfkE4emoBE





24
Oct 16

Cornetto’s Commitment Rings

posted by kmclearney


“Stop You From Watching Netflix Unless Your Partner Is Around Cornetto’s high-tech solution to streaming cheating”

Clicky clicky

or Clicky clicky here





24
Oct 16

Experience first class flight, on your feet

posted by hwerner


Virgin America creates a sneaker with built in wifi, video display, usb charger, white leather, and of course, mood lighting. Pease keep the stainless steal buckle attached while moving in the event of turbulence. http://www.adweek.com/adfreak/virgin-americas-snazzy-new-sneaker-has-all-amenities-its-first-class-cabins-174158





23
Oct 16

Don’t Look Away//Usher//AKQA

posted by arivero


Hello, class.

One of my favorite campaigns of recent that involve an emerging use of technology is the launch of Usher’s song/video/experience “Don’t Look Away”.

I roll in my bed some nights thinking that as a copywriter, I will sometimes have to be the voice of rapacious companies that will further extend the gap between the rich and the poor, but examples like this are the ones that make me think that there are some pearls hidden in the mud after all.

For the release of his song “Chains”, Usher recruited the help of São Paulo-based agency AKQA to launch a video-based experience online named “Don’t Look Away”. The song, a chilling protest against racial profiling of blacks as criminals in the urban landscape of the United States was overimposed with testimonials of victims of police brutality. With the use of facial recognition technology, the website was able to recognize if the user looked away from the scene and would stop the video in response.

You can access the case study in the link below:

http://www.canneslionsarchive.com/winners/entry/766791/dont-look-away





23
Oct 16

Virgin America, First Class

posted by rahmad


http://www.adweek.com/adfreak/virgin-americas-snazzy-new-sneaker-has-all-amenities-its-first-class-cabins-174158





23
Oct 16

Emerging Tech – Tweet and Shoot

posted by rlewis


https://www.youtube.com/watch?v=h7INL6sHoPo#t=75





23
Oct 16

Traveling The World From One Room

posted by itaborga


Expedia partnered with St. Jude Children’s Hospital and created an unforgettable experience that allowed children to travel the world in one room.

Amazing way to take the minds of these children from their harsh reality, into an adventurous one.

http://www.adweek.com/news/advertising-branding/ad-day-expedia-builds-gorgeous-vr-room-help-sick-kids-travel-world-170343






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