30
Jan 17

Innovative and Rewarding Social Media Ad

posted by csanoja


https://www.youtube.com/watch?v=aPgwTWlM71A

This af by Ikea on 2009 was both; it used an element of social media (the tag) on an innovative way and also rewarded the clients for actively participating in the campaign.





19
Jan 17

Case studies

posted by Shatika


The Old Spice Response campaign was a great example of a campaign with a quick reward for fans.

https://www.youtube.com/watch?v=rdSZoQ-4AuY

 

Macy’s had a cute holiday social media campaign on FB and IG.

http://www.adweek.com/news/technology/macys-mixes-shopping-social-video-launch-its-holiday-campaign-175007

 





19
Jan 17

Case Studies

posted by asantoni


This is a campaign made by Mercedez -Benz which uses Twitter in a different and fun way.

http://www.digitalbuzzblog.com/mercedes-benz-tweet-race-campaign-case-study/

 





19
Jan 17

Troy Book Burning Party

posted by lrobert


Book Burning Party – Troy Library

Troy, Michigan couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong anti-tax group waged a dominating campaign against it. Posing as a political group, Leo Burnett posted signs around town that said, “Vote to close Troy library Aug 2, book burning party Aug 5.” They then invited everyone to our Facebook page, adding Twitter, Foursquare, want ads, flyers and more to drive engagement.

Cheetos Museum

Cheetos took the insight of people finding puffs that look like things. They encouraged people to share what they had found for a chance to win a prize. The website is closed now but below are some images of how Cheetos went about the process.

http://nerdist.com/wp-content/uploads/2016/06/Chester-Cheetos-Museum-06232016.jpg

http://www.foodandwine.com/fwx/sites/default/files/cheetos-museum-gallery-fwx.png

http://giveawayus.com/wp-content/uploads/2016/09/Frito-Lay-Cheetos-Museum-Halloween-Edition-Win-a-grand-prize-of-50000-OR-1-of-9-minor-prizes.png

https://larryfire.files.wordpress.com/2016/07/statue-of-libercheese.jpg





19
Jan 17

Starbucks App rewards users

posted by aaneiva


This campaign for Starbucks really rewards the user in what he is already doing. It is an old but very clever example of using technology in a new way. The thought about this as something where consumers could be part of the experience even if they are not with the card, observing the behaviors that maybe a lot of people used to forget their rewards cards. They saw that people don’t forget their phones. They have them all the time and with the new app at the time it created a platform that users could use for their own benefit at Starbucks.

Check out the video they made about their campaign. Starbucks App for iPhone





19
Jan 17

Earth 2045

posted by aaneiva


SPP – WELCOME TO EARTH 2045 – How do you want the world to be when you retire?

This Webby Award Winner advertisement is very interesting and very user friendly as they intended. This is an experience that makes users get into another world and actually putting them in two different situations in the same world. There is a lot of ads that are now trying to get people think about global warming and the dangers that causes. But this one makes one feel part of it and experience this two scenarios not only visually but also with the audio.

“BackgroundSPP – one of Sweden’s largest pension companies – has been working with sustainability for over 20 years(a topic increasingly important in the Swedish market). Today SPP is one of the world’s most sustainablecompanies. As their customer you can be confident your retirement savings are only invested in ways thatare beneficial both for the environment and the people in it.
BriefThe brief was to continue communicating within the launched concept (Small choices can make a bigdifference) and dramatize how sustainability is an important factor to value when it comes to choosinghow to save for retirement: just saving isn’t enough – in order to be able to retire in a good world,one has to save sustainably.
IdeaIn this interactive film, we dramatize how small choices can make a big difference by showing twofictional future scenarios. You choose which future scenario you want to experience by using a slider.
On one side, the air and water is clean, the news is about a solar farm opening up, people eathealthily, farming is organic and a relaxed commuter travels by train. In the other version, the sky isdark with smog, the fridge is stuffed with junk food, kids wear pollution masks, the news is about riotsand the city looks dark and desolate while the same commuter is stuck in traffic jams. Even the soundsare slightly different — in the “bad” version, there are the distant sounds of sirens.”

Sources:

a href=’http://brutalsimplicity.se/earth2045/’ >Earth2045</a>

http://earth2045.com/





19
Jan 17

Social Media ads rewards

posted by mpineda






19
Jan 17

The Daily Show

posted by lsheets


In this campaign to promote the Daily Show with Trevor Noah they rewarded the behavior that users were already doing, googling Trevor Noah, by giving them exclusive funny videos that were hidden to others. Comedy Central Search Game





19
Jan 17

Coca cola Creates First Ever Drinkable Advertising Campaign

posted by ccurran


It’s amazing to see how guerrilla advertising has developed and become interactive. Marketing has always been limited by its ability to engage its audience and appeal to those passing by. However, there have been a handful of innovative interactive campaigns that are not only fun but successfully sell a brand as well. Most importantly, the work translates well to social media and creates a ton of positive content for coca cola.

https://www.youtube.com/watch?v=IQovoot_ZUM





19
Jan 17

Jung von Matt/Limmat: Obermutten. A little village goes global.

posted by ccurran


I think this campaign put a great twist on some work that’s been done before and successfully engaged its audience. It’s amazing how social media can put such a small, remote village on the map and have it trend while rewarding its viewers.

https://www.youtube.com/watch?v=e91c0mWP960&t=3s

 

 






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