30
Sep 17

An Oracle Avacado?

posted by khoneycutt


Lidl (a British grocery store) interjects itself into an international conversation about the European Soccer Championship in the most unexpected way possible: Avoracle





30
Sep 17

American Express: Everyday Congrats

posted by ralbert


https://vimeo.com/202291563

This social campaign utilizes Facebook’s data for the most talked about, loved, and shared posts about the famous “adulting” hashtag. It’s successful because it inserts itself into an existing conversation (“adulting” and everything that encompasses) and uses Facebook’s popular video feature for Tina Fey to personally congratulate millennials on their accomplishments, such as moving into a new home or getting a job.





30
Sep 17

BEST JOB IN THE WORLD

posted by eschiffman


https://www.youtube.com/watch?v=74p9qSoKSzA

SMART, REAL, EFFECTIVE, WITH AN AMAZING INCENTIVE.





29
Sep 17

Litbait

posted by epuumala


http://www.adweek.com/creativity/this-bookstores-clickbait-headlines-on-facebook-are-actually-the-plots-of-classic-novels/

This was a series of Facebook posts created for a Dallas bookstore. Rather than just posting on Facebook telling people they should read this or that book, they took advantage of the knowledge that people can’t help but click on “clickbait” posts with intriguing titles that leave you wanting more. The link led to a blogpost with novels written in their entirety. It was a clever way to reintroduce the public to classic novels.





29
Sep 17

Who the Fuck Wants to Follow Pepto Bismol on Twitter

posted by mdouglas


http://www.welovead.com/en/works/details/c8awfspym

This is a great quick and nimble campaign because it capitalized on a conversation in pop culture and engaged users, in this case more than the premiering show that it was mentioned on. They also had a perfect workaround for the reward.





27
Sep 17

Interactive Campaigns

posted by fvongsouvanh


I totally forgot to post last week, but I was obsessed with Cannes Lions this summer. Clemenger BBDO won practically everything, and deserved it. The Snickers Hungerithm was one of my favorites from them. Depending on how angry the internet was, Snickers prices would go down at 7/11.

Another favorite of mine is Droga5′s MailChimp Did You Mean? Campaign. The alternatives vary from film to photography to games, and everything is 100% art-directed.





20
Sep 17

Interactive Campaign: Keeping Up With The Bakers

posted by ralbert


With Ted Baker’s 360 purchasable video and interactive store windows, the Keeping up with the Baker’s campaign successfully showcases the spring/summer clothing line. The story telling is fun, and the style perfectly suites the brand. The characters almost seem doll-like in a dreamy, seemingly utopic neighborhood.

Being a girl who is shorter than legal midget height, shopping for clothes is always a nightmare, and even though I would never buy this brand because I’m a cheapskate and they’re in London, I think their marketing for clothing is unique. I appreciate this campaign because it’s not using Instagram models  or models who make the shirt look better on them than when actually purchased and worn.

http://www.keepingupwiththebakers.com/

https://econsultancy.com/blog/68900-ted-baker-uses-360-video-and-instagram-stories-for-new-ss17-campaign

 

 





20
Sep 17

Interactive Campaign

posted by sribadeneira


This is amazing!! This campaign for Fantastic Delites challenges people to get one free product just by pushing one button 100 times. At first, and then it keeps increasing the number of times you need to push the button and it’s incredible how people keep doing it more and more. Its like once they’ve seen it worked with other people they want to win their free item too. I think it is a pretty smart and fun solution.

How far will you go for Fantastic Delites? – Delite-o-matic





20
Sep 17

Interactive Ad

posted by epuumala


Portraits Completed (Kiwi Shoe Care) take famous portraits and give them bottoms http://www.ogilvy.com/featured-work/

Salmon 360 (Travel Oregon) fun interactive videos with a talking salmon who shows off what Oregon has to offer http://www.wk.com/campaign/salmon_360 http://traveloregon.com/salmon360/#

 

 





19
Sep 17

Snickers

posted by eschiffman


http://www.campaignlive.co.uk/article/case-study-fame-made-snickers-youre-not-when-youre-hungry-campaign-success/1410807






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