25
Apr 18

Dove

posted by mpapal20


Dove’s ‘Real Beauty Sketches’ campaign took what woman struggle with and made them realize their true beauty by having other people describe the beauty in them that they don’t see in themselves. They were first asked to describe themselves behind a curtain while a forensic artist drew what they said. Afterwards, they had them talk to other participants and had them describe who they spoke to. When the participants saw what they described versus what others described, they realized how harsh they were on themselves and how beautiful they truly are. https://www.dove.com/us/en/stories/campaigns/real-beauty-sketches.html





25
Apr 18

GE and Vine

posted by gorecc20


http://6secondscience.tumblr.com GE, Vine, and Tumblr

http://emojiscience.com GE, Vine, and emojis





25
Apr 18

Lean Cuisine #WeighThis

posted by istuar20


One of my favorite campaigns (That I hope is the right campaign type for this project) is the Lean Cuisine #WeighThis campaign. It’s older and we’ve all seen it but it still features great campaign points. What’s great about this is the culmination of it; how they put all the hand-painted scales in a gallery. It inspired a lot of woman from that point to really consider how much value they put on something as trivial as “their weight”.
Read more about it here: https://360i.com/work/weighthis/





25
Apr 18

Stranger Things Playlist

posted by fndiay20


Spotify and Netflix collaborated in order to generate a specialized playlist for Stranger Things fans.

https://www.spotify-strangerthings.com/result/lucas

Inspired by the popular tv show Stranger Things
Involved by asking people to link their Spotify accounts to generate a curated playlist based on the characters of the show.

At the end, this will allow Spotify and Netflix to know a little more about their users.





24
Apr 18

Google Photos

posted by ctetzl20


https://www.youtube.com/watch?v=r0QSQANxY08&list=PLSQMUTSBt6KIV0akQVagSA4EG48CvdYS6&index=17

Fun interactive way to show how to use google photos.

Inspire – Inspire people through their love of waffles/free food
Involve – Create buzz through a physical visual that dictates the subject of the Google photo search and have people interact with the app.
Event – Free waffles from a truck, by using the google photos app. The event is very public.
Response – participants will show off their food and their experience on social media and a video is made from the event that took place.





24
Apr 18

Project 1324

posted by hcroci20


Adobe created this amazing project that is ongoing right now, the website is huge, check it out.

https://project1324.com

Inspire: The project tackles social issues so the inspiration comes from the passion for change in the creatives

Involve: Artists are asked to make meaningful work in different challenges as an answer to social issues

Event: The challenges end and adobe features specific artists on their website.

Content: Adobe is then left with so much content to create more inspiration for future artists in future challenges.

 





09
Apr 18

quick and nimble

posted by mmorse23


I found this link because I am basic and don’t know how to find these ads without these ad websites.  This is the google escape room.  Making an exclusive project that got lots of big impressions in France and then the world.

 

https://www.adforum.com/creative-work/best-of/12909/best-social-media-ads/play#34538716





09
Apr 18

HTML WHAAAA?!

posted by fndiay20


Before I got into the Web Ad class I found a very interesting app that was easy to follow for novice to experienced people learning how to code.

Link to the Website :)





09
Apr 18

WILL YOU MARRY ME??

posted by fndiay20


YOOOOO this video is a smart quick and nimble campaign for FilmStruck! I really admired the approach the company took to engage its users.

Link to the Website :)





09
Apr 18

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