posted by msimon23
Recently through my twitter feed I’ve come across an interesting ad for Busch Beer. They’re collaborating with national forests for brand awareness. For those who have any interest in free beer for a year, their campaign is effective starting today. Thought it would be interesting to share.
“Want to win free beer for a year?* On 09/25, Busch and @nationalforests are releasing a clue every hour from 12-5 EDT. Each clue has the location of a specially-marked tree. Find it first and you could win! Full rules in our bio. *Cash equivalent in certain states.”
posted by zbowen20
I looked at a few campaigns from companies like Urban Decay, McDonalds, Apple, and Qdoba. I just wanna note some things I thought were interesting. Urban Decay for example teamed up with a festival to create festival looks with their makeup. They target a particular audience that already paid for the event that would probably like tips. It’s smart to team up with another company, but also they already had a solid base. Qdoba got consumers interested in making decisions for the company by voting for flavors. McDonalds released tweets during the super bowl talking about their competitors when their commercials came on. So they are all using time very wisely. Another company I’d like to mention is Fashion Nova. They found a way to embed themselves into content that we always watch like funny videos from comedians and creating relatable memes. I think this is a very smart way to interact with the consumers. Now do I think all of these are amazing, not necessarily – a lot of them are quite basic and known to have worked in the past. And fashion nova isn’t exactly doing a campaign, but I think their interaction is interesting.
posted by mcobbl20
This was a cool social campaign for the movie a Simple Favor, articles and agency posted below. There was also a instagram challenge involved.
posted by mcobbl20
posted by rkuchi20
SNAPTIVITY – https://www.youtube.com/watch?v=VTzSSGJmqqo
posted by senada
KFC made the age old question of “what goes in KFC chicken” disappear, by simply only following 11 people. It was a puzzle that spread around until someone found it out, from there people experienced the “aha” moment, and this engaged a lot of hard core KFC fans, and just general social media. It was successful by relying on interaction from fans, which was subtle and simple. Once it was solved, that blew up even more. Which is the whole point, these brands want social media campaigns to blow up. And also I just love that they painted the user being carried by the Colonel as a reward.
posted by jgooda20
posted by ksedgw20
Distel showed my class this campaign a few quarters ago. It’s the “Cheetos Museum” social campaign for- obviously- Cheetos and I thought it was a pretty simple idea but very fun and got a lot of people involved and talking about the brand.
posted by ckulde20
I know this one is old but I JUST LOVE IT SO MUCH.