14
Oct 18

Post 4: Emerging Tech / Extended Campaign

posted by caduff20


Best website I found: https://www.sxsw.com/conference/tech-industry-enterprise/

SXSW is really cool, I recommend checking out their website for some ideas!

.

Here are some links that don’t necessarily have specific examples, but are good in helping find a direction to go in.

https://www.makeuseof.com/tag/top-10-emerging-technologies-changing-world/

https://www.technologyreview.com/lists/technologies/2018/

https://www.cio.com/article/3254744/emerging-technology/technologies-that-will-disrupt-business.html

.

I’m sure you’ve seen this in one of your classes, I thought this was a great campaign by Ikea: https://vimeo.com/77769027

and also: https://www.youtube.com/watch?v=691ux4C-CaQ

 





14
Oct 18

Post 4

posted by senada


There is an emerging tech that allows mirrors to be brutally honest. Naked labs is designing a mirror that reads height, weight, BMI, measurements, all in 15 seconds, creating an accurate 3D model on the users phone. It’s a full-length mirror equipped with an array of 3 Intel RealSense depth sensors designed to accurately capture the body in all its glory. It’s created for the athletes and hard core fitness enthusiasts tracking their head-to-toe measurements and body fat percentage with a greater level of accuracy than formerly available at home scales. You can rotate the 3d model to see the overall body structure and it uses a proprietary algorithms to calculate body fat percentage. The app is connected through bluetooth, allowing an overview of progress and truth of what the body truly looks like. It’s for people with a healthy mind and a healthy pocket, and it may lead to a new wave of in home fitness and people finally seeing their body for what it truly is.





14
Oct 18

Interactive Campaign

posted by kwells25


This interactive campaign from Nike is an excellent example of a simple interactive campaign that fits with Nike’s overall target audience and key message.

https://www.youtube.com/watch?v=KPjyc2E1JDQ





10
Oct 18

Interactive Campaign

posted by bdinki20


Zombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return

In order to promote the new season of The Walking Dead AMC decided to let zombies or walkers loose in New York. They took over Times Square, Grand Central Terminal, the Empire State Building, and Union Square. From Thursday through Sunday a Walking Dead-branded truck is traveling around New York, transporting walkers. It will stop at these various spots, where the walkers will interact with the crowd. “This is really our opportunity to ignite their fandom and allow them to engage with the brand in a unique and memorable way,” said Justin Manfredi, svp of marketing for AMC and Sundance TV.

 





10
Oct 18

Extended Campaign

posted by ajanso21


https://thisisnotadvertising.wordpress.com/2011/07/05/bmw-the-hire/





10
Oct 18

Interactive Campaign

posted by mlaufe20


I believe that the SNCF campaign is super interesting as a long term campaign. It is a train station company that created a platform in the middle of parks and sidewalks with a door in the middle. when someone opens the door it shows a video from people doing the same thing with a different door in a different country. the company is trying to promote that traveling is just a train ride away.

https://adage.com/creativity/work/sncf-europe-is-just-next-door/33050





10
Oct 18

Extended campaign

posted by mcobbl20


https://www.adweek.com/brand-marketing/how-blending-art-and-commerce-drove-absolut-vodka-s-legendary-campaigns-167143/





10
Oct 18

Interactive Campaign:

posted by agarne24


Here is a link to multiple interactive campaign that I thought were awesome!

I loved the Photoshop campaign the best!

https://www.awwwards.com/8-brilliant-interactive-marketing-campaigns.html





10
Oct 18

Campaign that keeps people coming back

posted by sknego20


https://www.youtube.com/watch?v=cWgmk758G-0&t=177s





10
Oct 18

Campaign

posted by cbowma21


The Budweiser “Whassup” is one of my favorites. Each spot has a different storyline and they just keep getting more and more ridiculous as time goes on. The campaign ran for about two years and was a viral internet sensation. Here’s a link to the original video. https://www.youtube.com/watch?v=W16qzZ7J5YQ






Copyright © 2018 ADVE SCAD
WordPress Free WordPress Themes Linux Hosting