posted by ldouglas
2 Campaigns Chosen:
Avis Number 2ism
Agency: Doyle Dane Bernbach
“We try harder” is one of the longest-lasting and highly respected taglines in advertising.
It was more than a tagline though, it was a business philosophy.
Target Audience: Male/Females, ages 20 – 50, already driving obviously
The media used was print and television
The existing brand’s tone of voice is still the same!
The Ravioli Smile
Print was used
The central theme was to make it a kids favorite food and also remind the mom that it was good for them!
Insight of moms wanting the best for their kids
Target audience: moms, ages 20 -30
The brands existing tone of voice is wholesome, very family friendly. Not very different.
Need to find more….