Aug 14

Old Campaigns

posted by ldouglas

2 Campaigns Chosen:

Avis Number 2ism

Year: 1963

Agency: Doyle Dane Bernbach

“We try harder” is one of the longest-lasting and highly respected taglines in advertising.

It was more than a tagline though, it was a business philosophy.

Target Audience: Male/Females, ages 20 – 50, already driving obviously

The media used was print and television

The existing brand’s tone of voice is still the same!

1. http://www.psfk.com/2014/08/piezoelectronics-self-charging-tech.html#!bFxcWe


The Ravioli Smile

by Chef-Boy-Ar-Dee

1970s campaign

Print was used

The central theme was to make it a kids favorite food and also remind the mom that it was good for them!

Insight of moms wanting the best for their kids

Target audience: moms, ages 20 -30

The brands existing tone of voice is wholesome, very family friendly. Not very different.

1. http://www.psfk.com/2014/08/tiptaptop-teaches-children-wash-hands-save-water.html#!bFxaX4

(Hand washing)

2. http://www.psfk.com/2014/08/chocolate-legos-edible-creations.html#!bFxdfN

(Chocolcate legos)

Need to find more….


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