Aug 14

Campaign Examples

posted by sku

The Duracell version was created in 1973 to showcase their batteries’ ability to hold a charge significantly longer than other, inferior battery brands. The ads featured a group of pink toy bunnies all playing the drums simultaneously. Each would quit, one by one, as their batteries died. But a specific bunny, powered by Duracell, would keep going, on and on.

Commercial: https://www.youtube.com/watch?v=kaF6FxmixJk









Memorable as well was the Cheer commercial in which a silent, deadpan presenter smudged a handkerchief and put it in a cocktail shaker with water, ice and a dash of the detergent. With an opera aria as background music, viewers saw that the hankie, of course, was spotless when pulled from the shaker.

Commercial: https://www.youtube.com/watch?v=vIYmEbS-Kvk





Other possible choices: http://adage.com/article/adage-encyclopedia/history-1980s/98704/


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