19
Oct 14

Digital Campaign: Live in Levi’s

posted by tmara


http://us.levi.com/shop/index.jsp?categoryId=24365806#close

 

Levi’s launched a campaign this summer that is basically an interactive look-book that follows personalities of people that wear Levi’s – all the meanwhile the site has seamless links to shop for what is being shown/worn in video.



One Response to “Digital Campaign: Live in Levi’s”

  1. kcemelli Says:

    That’s really clever. Its interesting to see the people that the brand associates with and wonder who wears their jeans that they don’t want to associate with.

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