28
Jun 10

Does She? Or Doesn’t She?

posted by Megan


clairol_does_she

For my historical campaign, I chose to use Clairol’s Does She…Or Doesn’t She? campaign. I’ve always particularly liked this campaign, because it was able to successfully transform hair coloring into a socially acceptable, positive thing for women to do. After the campaign’s introduction, the hair coloring category went from selling $25 million to $200 million annually, with Clairol holding a 50% market share.


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