posted by kloughran
I chose this campaign created by R/GA New York to share with you guys. Created for the Ad Council, this PSA aired around Valentine’s day this year. I had heard of the commercial, but I didn’t realize the expanse the campaign had reached. This recap shows how this video went viral through social media as well as traditional media outlets, but in addition to that showed how the non-profit caused for-profit rival brands to forfeit their Facebooks over to the campaign on Valentine’s day by removing their logos, in addition to promoting the video.
If you haven’t seen the original video I would highly suggest watching it, it’s pretty wonderful.