posted by alaurindo
When I read the briefing for this week’s post this video was the first thing that came to my mind. Last year, Volkswagen used a movie theater in Hong Kong in order to raise awareness about the dangers of texting and driving. It’s a high-impact message and a action that combines different technologies to reach the audience (plus, it became news all around the world what means spontaneous media for the brand). I don’t want to spoil the outcome so just watch it here.