posted by Yel Rhin (Laura) Kwon
British Airways install interactive billboards where children point up at real planes flying overhead and tell you where they took off.
They seek to remind people how magical flying can be, by approaching air travel from a child’s perspective.
Specially-designed surveillance technology allows the screens to interact with the aircraft flying overhead.
The system tracks the plane and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination.