25
Sep 16

Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5

posted by rlewis


http://www.adweek.com/news/advertising-branding/absolut-gives-consumers-virtual-night-out-edm-artist-deadmau5-172326

Absolut created a game for users to interact with Deadmau5. The reward is that these users got to experience a cool gaming experience free of charge. There was no real ask from the consumer other than downloading the app which was free of charge. Although it was a more complex set up and build for the client the impact on such a niche market and the fact that they catered to their already existing behaviour of playing video games paid off.



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