posted by rlewis
Absolut created a game for users to interact with Deadmau5. The reward is that these users got to experience a cool gaming experience free of charge. There was no real ask from the consumer other than downloading the app which was free of charge. Although it was a more complex set up and build for the client the impact on such a niche market and the fact that they catered to their already existing behaviour of playing video games paid off.