posted by aaneiva
SPP – WELCOME TO EARTH 2045 – How do you want the world to be when you retire?
This Webby Award Winner advertisement is very interesting and very user friendly as they intended. This is an experience that makes users get into another world and actually putting them in two different situations in the same world. There is a lot of ads that are now trying to get people think about global warming and the dangers that causes. But this one makes one feel part of it and experience this two scenarios not only visually but also with the audio.
“BackgroundSPP – one of Sweden’s largest pension companies – has been working with sustainability for over 20 years(a topic increasingly important in the Swedish market). Today SPP is one of the world’s most sustainablecompanies. As their customer you can be confident your retirement savings are only invested in ways thatare beneficial both for the environment and the people in it.
BriefThe brief was to continue communicating within the launched concept (Small choices can make a bigdifference) and dramatize how sustainability is an important factor to value when it comes to choosinghow to save for retirement: just saving isn’t enough – in order to be able to retire in a good world,one has to save sustainably.
IdeaIn this interactive film, we dramatize how small choices can make a big difference by showing twofictional future scenarios. You choose which future scenario you want to experience by using a slider.
On one side, the air and water is clean, the news is about a solar farm opening up, people eathealthily, farming is organic and a relaxed commuter travels by train. In the other version, the sky isdark with smog, the fridge is stuffed with junk food, kids wear pollution masks, the news is about riotsand the city looks dark and desolate while the same commuter is stuck in traffic jams. Even the soundsare slightly different — in the “bad” version, there are the distant sounds of sirens.”
a href=’http://brutalsimplicity.se/earth2045/’ >Earth2045</a>