19
Jan 17

Case studies

posted by Shatika


The Old Spice Response campaign was a great example of a campaign with a quick reward for fans.

https://www.youtube.com/watch?v=rdSZoQ-4AuY

 

Macy’s had a cute holiday┬ásocial media campaign on FB and IG.

http://www.adweek.com/news/technology/macys-mixes-shopping-social-video-launch-its-holiday-campaign-175007

 



2 Responses to “Case studies”

  1. CJ Curran Says:

    Its amazing how Old Spice is an amazing example of how viral videos is dominating advertising and so well recognized. The quick responses and quality production allows the brand to further engage its audience and reward them.

  2. csanoja Says:

    I think that the greatest thing about the Old Spice videos is the amount of public and market they reached for the brand in a simple, but great, idea about selling a smell.

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