Apr 17

Hövding “Give a Beep”: Interactive Campaign

posted by ewalls

This campaign, “Give a Beep”, is for Hövding, which is a company that created the world’s first inflatable “airbag helmet” for bicyclists. This campaign is focused on increasing brand awareness in London. To accomplish this, the company modified the bicycle bell, so that when bicyclists feel unsafe, they can ring the bell. When someone rings the bell, it sends an email to the Mayor stating that they feel unsafe as a bicyclist. One of the reasons for this campaign’s success is due to its ease, as users only have to ring a bell; social media and email alerts are automatically sent out. It also resonates with a problem that London is currently facing, which is bicycle safety.hovding-giveabeep-webby-awards

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