posted by ralbert
With Ted Baker’s 360 purchasable video and interactive store windows, the Keeping up with the Baker’s campaign successfully showcases the spring/summer clothing line. The story telling is fun, and the style perfectly suites the brand. The characters almost seem doll-like in a dreamy, seemingly utopic neighborhood.
Being a girl who is shorter than legal midget height, shopping for clothes is always a nightmare, and even though I would never buy this brand because I’m a cheapskate and they’re in London, I think their marketing for clothing is unique. I appreciate this campaign because it’s not using Instagram models or models who make the shirt look better on them than when actually purchased and worn.