20
Sep 17

Interactive Campaign: Keeping Up With The Bakers

posted by ralbert


With Ted Baker’s 360 purchasable video and interactive store windows, the Keeping up with the Baker’s campaign successfully showcases the spring/summer clothing line. The story telling is fun, and the style perfectly suites the brand. The characters almost seem doll-like in a dreamy, seemingly utopic neighborhood.

Being a girl who is shorter than legal midget height, shopping for clothes is always a nightmare, and even though I would never buy this brand because I’m a cheapskate and they’re in London, I think their marketing for clothing is unique. I appreciate this campaign because it’s not using Instagram models  or models who make the shirt look better on them than when actually purchased and worn.

http://www.keepingupwiththebakers.com/

https://econsultancy.com/blog/68900-ted-baker-uses-360-video-and-instagram-stories-for-new-ss17-campaign

 

 



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