Sep 17

Interactive Campaign: Keeping Up With The Bakers

posted by ralbert

With Ted Baker’s 360 purchasable video and interactive store windows, the Keeping up with the Baker’s campaign successfully showcases the spring/summer clothing line. The story telling is fun, and the style perfectly suites the brand. The characters almost seem doll-like in a dreamy, seemingly utopic neighborhood.

Being a girl who is shorter than legal midget height, shopping for clothes is always a nightmare, and even though I would never buy this brand because I’m a cheapskate and they’re in London, I think their marketing for clothing is unique. I appreciate this campaign because it’s not using Instagram models  or models who make the shirt look better on them than when actually purchased and worn.





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