29
Sep 17

Who the Fuck Wants to Follow Pepto Bismol on Twitter

posted by mdouglas


http://www.welovead.com/en/works/details/c8awfspym

This is a great quick and nimble campaign because it capitalized on a conversation in pop culture and engaged users, in this case more than the premiering show that it was mentioned on. They also had a perfect workaround for the reward.



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