29
Sep 17

Litbait

posted by epuumala


http://www.adweek.com/creativity/this-bookstores-clickbait-headlines-on-facebook-are-actually-the-plots-of-classic-novels/

This was a series of Facebook posts created for a Dallas bookstore. Rather than just posting on Facebook telling people they should read this or that book, they took advantage of the knowledge that people can’t help but click on “clickbait” posts with intriguing titles that leave you wanting more. The link led to a blogpost with novels written in their entirety. It was a clever way to reintroduce the public to classic novels.



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