Sep 17

American Express: Everyday Congrats

posted by ralbert


This social campaign utilizes Facebook’s data for the most talked about, loved, and shared posts about the famous “adulting” hashtag. It’s successful because it inserts itself into an existing conversation (“adulting” and everything that encompasses) and uses Facebook’s popular video feature for Tina Fey to personally congratulate millennials on their accomplishments, such as moving into a new home or getting a job.

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