Apr 18

Lean Cuisine #WeighThis

posted by istuar20

One of my favorite campaigns (That I hope is the right campaign type for this project) is the Lean Cuisine #WeighThis campaign. It’s older and we’ve all seen it but it still features great campaign points. What’s great about this is the culmination of it; how they put all the hand-painted scales in a gallery. It inspired a lot of woman from that point to really consider how much value they put on something as trivial as “their weight”.
Read more about it here: https://360i.com/work/weighthis/

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