posted by senada
So I found a forum for a few different ads, but the one that stuck out to me the most is the Hands Away- Ghost Injuries one. The app is made so users can report sexual assault through the app, but the interactive part is the Ghost Injuries campaign, which uses data from the app and creates a geo filter for snapchat to remind users of aggression towards women in the same area that they are photographing. The filter encourages people to join the app and become a Street Angel so they too can report abuse. I love how the app is using a different app that is used by millions, millions who scroll through to find a new geo filter to put over the photos, but they used theres to send a message, in a simple and powerful way.