23
Sep 18

Jay-Z Decoded

posted by vheres20


I particularly choose this campaign every single time someone asks me about interactive/social media campaigns. I think that it includes the best of scavenger hunt and social inclusion. It directly sends people to use Bing and also share it on social media, offering a very nice prize at the end.

https://www.youtube.com/watch?v=k5776HPNeHA



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