posted by senada
KFC made the age old question of “what goes in KFC chicken” disappear, by simply only following 11 people. It was a puzzle that spread around until someone found it out, from there people experienced the “aha” moment, and this engaged a lot of hard core KFC fans, and just general social media. It was successful by relying on interaction from fans, which was subtle and simple. Once it was solved, that blew up even more. Which is the whole point, these brands want social media campaigns to blow up. And also I just love that they painted the user being carried by the Colonel as a reward.