10
Oct 18

story campaign

posted by zbowen20


https://www.adweek.com/adfreak/ikea-built-room-one-its-stores-look-damaged-home-syria-174472/

Ikea made an incredible campaign replicating a house in Syria amidst the war to make it more real for those out of that country. So everyone could feel how serious the situation was. It was a very cool way to put people into a story that wasn’t their own.

“Ikea posters and price tags in the space tell the story of a typical Syrian family’s plight, including the lack of food, medicine and clean water. The price tags also serve as donation slips, as the stunt is a fundraising effort with the Red Cross, created by ad agency POL.”

 



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