posted by msimon23
This might be an old one but I also believe it’s under appreciated.
First, you get a free rewards card that you can use whenever you make a purchase. But unlike traditional customer loyalty programs, Starbucks has made it possible to check and reload your card via phone, website, in-store, or on the app. Any change to the card or your profile gets updated across all channels, in real-time.
Ultimately it does give you more and more of what you already came for, completely for free and out of continuous loyalty.