10
Oct 18

Interactive Campaign

posted by mlaufe20


I believe that the SNCF campaign is super interesting as a long term campaign. It is a train station company that created a platform in the middle of parks and sidewalks with a door in the middle. when someone opens the door it shows a video from people doing the same thing with a different door in a different country. the company is trying to promote that traveling is just a train ride away.

https://adage.com/creativity/work/sncf-europe-is-just-next-door/33050



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