Oct 18

Interactive Campaign

posted by bdinki20

Zombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return

In order to promote the new season of The Walking Dead AMC decided to let zombies or walkers loose in New York. They took over Times Square, Grand Central Terminal, the Empire State Building, and Union Square. From Thursday through Sunday a Walking Dead-branded truck is traveling around New York, transporting walkers. It will stop at these various spots, where the walkers will interact with the crowd. “This is really our opportunity to ignite their fandom and allow them to engage with the brand in a unique and memorable way,” said Justin Manfredi, svp of marketing for AMC and Sundance TV.


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