30
Jun 10

Web Advertising Terms

posted by admin


Here are a few sites that go into a little more detail about traditional online advertising and how it works plus some great lists of terms that are used in the digital advertising world.

Advertising Terms:

http://www.onlineadvertising.net/glossary.html

http://www.iab.net/media/file/GlossaryofInteractivAdvertisingTerms.pdf

http://www.adglossary.com/

Online Advertising explanations and wiki articles:

pay-per-click advertising: http://website101.com/Internet_Advertising/pay-per-click-advertising.html

Click Through Rate(CTR)  : http://en.wikipedia.org/wiki/Click_Through_Rate

Cost per Click (CPC): http://en.wikipedia.org/wiki/Pay_per_click

Cost per Impression (CPM): http://en.wikipedia.org/wiki/Cost_Per_Impression



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