posted by admin
Here are a few sites that go into a little more detail about traditional online advertising and how it works plus some great lists of terms that are used in the digital advertising world.
Online Advertising explanations and wiki articles:
pay-per-click advertising: http://website101.com/Internet_Advertising/pay-per-click-advertising.html
Click Through Rate(CTR) : http://en.wikipedia.org/wiki/Click_Through_Rate
Cost per Click (CPC): http://en.wikipedia.org/wiki/Pay_per_click
Cost per Impression (CPM): http://en.wikipedia.org/wiki/Cost_Per_Impression