posted by kreeks
Razorfish teamed up with Mercedes Benz and created a tweet race for them last February. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark. It’s a great example of a company using a particular type of social media that makes sense. It goes hand and hand with the campaign and produced great results!