posted by rtheberge
The Whopper Sacrifice – Burger King
This social media campaign was executed through Facebook. Burger king called to users to sacrafice 10 friends in order to get a free Whopper. Users would have to “delete” 10 friends to get a coupon for a free Whopper. I think this campaign was successful because it involves a social media, Facebook, that the target audience uses multiple times daily. It does not ask the user to do much in order to get involved, which is a good aspect of this campaign. The campaign is unique that it asks users to sacrifice something for a free burger. Quite whimsical but entertaining at the least.