Jul 12

NIKE (Interactive Campaign!)

posted by cford

Nike launched an interactive billboard experience  to coincide with a relaunch of its iD mass personalization Web site. This interactive campaign allows the people to use their phones to design a shoe on the Reuters sign in Times Square. What a great IDea!

3 Responses to “NIKE (Interactive Campaign!)”

  1. mpaiz Says:

    i think this is a great example of interactive campaign and it definitely covers all of the points we saw in class!

  2. mpaiz Says:

    also, I dont know why I cant comment on your other post but I love simplistic design, thanks for the links!

  3. Matt Morrison Says:

    Amazing way to get people involved! And isn’t it hilarious to see people’s reaction to getting on any big screen in a public place!

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