I would explore using a new typeface for the buttons and for the feed to be something more web friendly or simple. Maybe, proxima nova (it’s like helvetica)? I think your typeface is working in the top headline and the headings, though. I really enjoy the wood texture and think it’s a visually strong website so far.
Maybe you can incorporate a new perspective on creating a safe bonfire. It may be dangerous though and you should probably work out the kinks but there could be a contest for the safest, most creative bonfire. Concepts good, dig deeper though!