posted by aanderson
lays created a competition something that often yields positive results. Lays consumers are now capable of deciding a new flavor that reflects their appetite and desire for their brand of chips. the campaign is extended into a social media based voting source that get interaction from consumers. The idea is simple the results are exponential . This is a classic example of how to get consumers talking about their brand and giving them an input into their favorite potato chip manufacturer. With this campaign they put the consumer first making them feel recognized and significant. A classic tactic execute exceptionally.