Apr 13

Unlock the 007 in you.

posted by ahaddox

So an example I would like to throw out there as a great interactive campaign would have to be the Coke & Skyfall unlock the 007 in you…I thought they did a great job of getting participants to interact and run through this obstacle course for the chance to win some tickets. They made it exciting by adding obstacles and music and a cheering crowd at the end, and what better way to promote all of this but to just release the results as a internet video. Even if you didn’t participate viewers see it as fun and exciting. Unlock the 007 in you

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