30
Apr 13

Kony 2012

posted by aacconzo


 

Who can forget the big Kony campaign, well aside from all the people who didn’t actually go that one night when they were supposed too. Although controversial and it ultimately fell apart, Invisible Children’s Kony 2012 campaign had all the parts to make up a fully interactive campaign.  
 
Inspire

The inspiration phase started with a thirty minute video that has been watched nearly one hundred million times, it was endorsed by  celebrities and some of the U.S.’s largest political influencers. 

 
Involvement

The video prompted users to take action and prepare to cover the night in Kony 2012 posters and to help it invited them to purchase kits and team up with other supporters around them.  

Event 
The event took place on April 20, 2012 when supporters took to the streets putting up posters and writing on windows spreading the awareness

 
Content/Response

The U.S. said it would back “the effort of Uganda, the Democratic Republic of Congo, the Central African Republic and the newest country, South Sudan, to stop Kony and his Lord’s Resistance Army”

It received the support of US 37 Senators and 5,000 African military troops were sent into Kony’s region.



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