Jul 13

Coke Zero (Interactive)

posted by sflagler

This is definitely a campaign that uses 180 mph thinking. Coke Zero according to their wikipedia page said that this idea was based on, “The tagline for the project was: “If Coke Zero has Coke’s taste, is it possible someone out there has your face?”, which is pretty far fetched,but successful. They took a question that everyone has thought of in their head and answered it. I believe it is successful because people were first intrigued then by making it an actual database of people you could come find your look like. I think this continues the message that Coke has always inspired and that is unity and happiness.




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