posted by jgilbert
his is an outdoor Interactive Campaign. The reward of $100 gift certificate seems very generous, but more importantly they help to raised an awareness about eyes. The results were significant increase in the web traffic and Facebook reach and 7300 entries to the contest.
An interactive campaign for Mercedes Viano showing its amazing capacity. They create an unique experience where people can use their car key to activate the billboard in the subway station. there were alot of different variation of videos revolving around the same concept. people will get curious and try out to see what will they get when the car’s door opens up. Some lucky one will get a real private tour with the car. It is a memorable experience and a good way to get them to spread the story to others.