posted by brodriguez
This was a campaign done for Water is Life, that was created by DDB NYC, as a “Hashtag Killer” to end the meme “#firstworldproblems”, by collecting actual posts that were tagged with this in their post, and showing real people in Haiti reciting them on camera. They would then respond to users who submitted these posts in a effort to show the reality of their daily problems versus the users. The microsite shows various videos of just how it worked as well as how people responded to the campaign and wanted to help. Check out the microsite here. I’d say its pretty effective.