posted by tgreen
Another component we researched was the Aurasma app. Aurasma is a platform that allows you to create and publish augmented reality.
In celebration of its 100th anniversary, Universal Pictures created a unique range of 15 Blu-rays and DVDs with augmented reality sleeves, allowing the magic of iconic movies to come alive in 3D. In the first two weeks on shelves, 100,000 units were sold generating more than 66,000 AR interactions.