posted by olivia
Great campaign for a product that is advertising for something in the same company family that claims to have the taste of the original but the calories of…well nothing technically because its coke ZERO. But the lack of sugar is apparently not a cause for lack of taste and this is a great way to prove that. Tricking consumers is hard because you have to make sure they aren’t getting scammed or receiving something they intended to buy with something they did not want. This campaign trick was different because they were invited for the viewing free so they can’t complain! Funny twist.