Jan 14

Ruffles Airbag

posted by aellis

Sometimes ads are created from a brief, sometimes they aren’t.

When this photo circulated the internet, Ruffles decided to leverage the publicity for their own good.

That’s where SapientNitro stepped in. SapientNitro took 1 negative jpeg and turned it into $3,000,000 in free media. Check out the case study here to see exactly what they did.

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