posted by bmcwhirk
Wendy’s came up with a truly simple way to get consumers to try a product that may not appeal to everyone. Their new Pretzel Bacon Cheeseburger combines the delicousness of a deluxe sirloin burger with one of America’s favorite snacks. Knowing that some people may be hesitant to rush out and try one of the calorie-packed bad boys, they came up with “Wendy’s Pretzel Bacon Cheeseburger Love Songs”. Users hashtag their lyrics and mini videos are created depicting their live tweets being sung by overly dramatic actors. It’s funny, it’s easy and it makes me think twice about denying the newest addition to their menu.