27
Jan 14

Senador Volstead Beer

posted by apierce


This is one of my favorite campaigns that I just recently discovered for another class. I won’t try to explain because it’s complicated, so just watch the case study video below. It’s an excellent form of advertising for a brand that probably had a cult following and they didn’t want to appear as sell-outs. They remained quirky and fun despite trying to boost sales and gain attention.



One Response to “Senador Volstead Beer”

  1. hrand Says:

    This is really fun campaign idea. I wonder if it actually ended up gaining a lot of attention and interest.Very unique though!

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